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article · March 6, 2026

Focused Objective: Introduction

Why I’m relaunching Focused Objective for predictable delivery in an AI engineering world.

Video: Watch on YouTube

AI is changing how software gets built.

It’s *not* removing the executive need for:

  • predictability
  • forecast confidence
  • delivery accountability

I’m relaunching Focused Objective (workshops + training + tools) to help leaders keep delivery predictable as the engineering system changes.

Transcript (rough)

0:01 Hi, I'm Troy Magennis and I've been consulting and training on how to use forecasting and metrics in product development for over 20 years now.

0:09 And it's safe to say: if there's any mistake to be made in forecasting and metrics, I've already made it.

0:14 But in the AI engineering world, mistakes can be made much faster than they ever could before.

0:21 And I'm relaunching Focused Objective—our workshops and our training—to help understand how to retain predictability in an AI engineering world.

0:27 So if you want to join me on this journey, you can look at my YouTube channel, you can connect with me on LinkedIn, I have a monthly forecasting and metrics newsletter that goes out via email, and of course the focusedobjective.com website—which has tons of free tools and videos like this to help you on your new AI product engineering journey.

0:54 Again, I'm Troy Magennis, and thank you for joining me.