We are proud to work with great partners. In this power-day of Agile metrics and analytics, Focused Objective’s Troy Magennis has teamed up with Larry Maccherone, formally of Rally Software where he led the team responsible for their metrics and analytics features.

This first seminar will be held in Seattle, 14th October 2014. This seminar is very competitivly priced, and you would rarely get two industry leaders for one day at this price. Please book early because we are limiting the number of attendees to ensure quality interactions with attendees.
Eventbrite - Dial "M" for Metrics: Agile Metrics and Data Science Full Day


Dial “M” for Metrics is a one day seminar that covers the entire lifecycle of an Agile metrics process, from metric selection through to reporting data in compelling ways. After this seminar, participants will be well versed in all aspects of Agile metrics and basic data science for use in their own IT organizations.

The day is structured with multiple lecture style presentations from industry experts on all metric topics from selection, capture, analysis, forecasting to reporting. The presenters are all experienced in the practical application of metrics for IT organizations from team to portfolio and organization perspectives.

This seminar is suited to you if you –

  • Struggle to know what metrics are useful and which ones are misleading
  • Suffer from data quality through poor capture and gamed values
  • Find analyzing and presenting data to get action is harder than it ought to be 

Target Audience –

  • Executives or mangers wanting a better understanding of Agile metrics and analysis
  • People responsible for Agile project planning and reporting
  • People interesting in expanding their knowledge on Agile metrics and analytics who are using Scrum, Lean, Kanban or ScrumBan as their IT process

Topic areas –

  • Metric Selection – picking the right metrics that add value and avoid gaming or poor performance
  • Metric Capture – identifying errors and cleaning noisy or gamed data
  • Metric Analysis – forecasting and interpreting variation in data that is significant
  • Metric Presentation – presenting data to get action and avoiding common presentation mistakes
  • Making Analytic Decisions / Q & A – wrap-up combining all the practices into a useful management program
Coffee povided (it is Seattle). Lunch will be on your own at one of many downtown locations. We suggest joining your colleagues for networking time or joining the speakers for vigorous discussions. This is not a sales conference. This is a training course with lots of time for specific questions. The speakers will be available during the breaks and specifically at lunchtime for one on one advice. 
Detailed Agenda
Subject to change on the day based on audience feedback!




90 min

Metric Selection
by Larry Maccherone

– Seven Deadly Sins of Metrics

– Metric Selection Strategies: ODIM/MIDO

– Big Data Science versus Tactical Metrics

– Value of Different Metrics vs Cost of Acquisition

60 min

Metric Capture

by Troy Magennis

– Capturing Data Correctly

– Cleaning Data from Errors and Bias

– How Much Data is Needed

– Capturing Data Context

90 min

Metric Analysis

by Troy Magennis

– Analyzing Data Integrity (error checking)

– Analyzing Variability

– Forecasting and Prediction

 – Regression

 – Monte Carlo

– Limits of Certainty

– Sensitivity Analysis

60 min

Metric Presentation

by Larry Maccherone

– Presenting accurate and compelling data

– Lying with Statistics and knowing others have

– Comparing Data Across Teams Safely
– Presenting uncertainty in results

90 min

Making Analytic Decisions / Q & A

by Larry and Troy

– Starting Organization Wide Metric Programs

– Quantifying the Impact and ROI of Metric Programs

– Industry Progress – What tools do things well

– Where does Big Data fit with Agile


Forecasting Hands-on  Tutorial (optional, runs Wednesday)
Agile Forecasting by Troy Magennis. This will be a hands-on day building probabilistic forecasting models for Agile (Scrum, Kanban, ScrumBan) teams and projects. PC or Mac running Windows in emulator if you want to follow-along during the exercises. By the end of this day attendees will be well versed in building probabilistic models and forecasting their own IT projects.
About the Speakers
Larry Maccherone

Larry is an industry recognized Agile thought leader. Larry most recently served as Rally Software’s Director of Analytics and Research where he led a team using big data techniques to draw interesting insights, provide software development performance metrics, and provide products that allow Rally customers to make better decisions with data.

Before coming to Rally Software, Larry worked at Carnegie Mellon with the Software Engineering Institute for seven years conducting research on software engineering metrics with a particular focus on reintroducing quantitative insight back into the agile world.

Larry is an accomplished author and speaker, presenting at major conferences for the lean and agile markets over the last several years, including the most highly rated talk at Agile 2013.

Agile 2014 Interview

Troy Magennis – Focused Objective LLC

Troy has been involved with technology companies since 1994, fulfilling roles from QA through to CTO over the last 20 years. Troy speaks at many Agile conferences and has played an Agile training and mentoring role for executives in small and large organizations (Walmart, Microsoft, Sabre, Siemens being previous clients).

Troy currently consults and trains organizations wanting to improve decision making on software portfolio and project questions through Agile and Lean thinking and tools. Applying Scrum and Lean techniques appropriately and where they are going to make this biggest benefit through quantitative rigor.

Agile 2014 Interview

Agile 2014 slides

Interview “Projects at Work”